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The best New Year's displays! Decorating store windows Decorating a window for the New Year vinyl.

14.09.2023

It is impossible to imagine the pre-holiday bustle without the surroundings corresponding to the upcoming celebrations. Everywhere they decorate building facades, windows, doors, vehicles, and, of course, store owners and designers do not ignore the preparation of display windows for.

Decorating shop windows is, first of all, a kind of expression of respect for regular and potential customers, creating an appropriate festive mood in them and, as a result, increasing sales growth. The site team is delighted with some of the design ideas implemented by the store designers and staff, as well as their work in creating unique New Year and Christmas displays. Therefore, we decided to introduce our visitors to a collection of the most successful original and unusual holiday windows.

It should be noted that different stores require a different approach to decor.

Festive decoration of retail premises is an integral part of the New Year's rush. But the use of traditional details, such as a Christmas tree, balls, garlands, is not all possible decorative details used.

After all, a showcase decorated in an unconventional, bright and bold way is, first of all, a smart marketing move. A move that must be thought out to the smallest detail and depends on the target and specialized trade orientation of the store. A creatively designed showcase is a vital necessity of modern trade.

Large bright sleighs, mannequins in winter clothes, figurines of deer and bears will replace the familiar balls, snowflakes and inexpensive tinsel that has become boring over many years.

Large posters and plotters (posters and stickers) with images of New Year's balls, cheerful children, complemented by 3D compositions and unusual combinations and bold solutions to use monograms, look beautiful and unique. decorative elements. The peculiarity of the store is emphasized, especially in the evening, by flashing garlands and artificial lighting.

When compiling a list of materials used, it is necessary to adhere to the rule of the “golden mean” - the ideal combination of chic and laconicism, and avoid pretentious design. A minimum amount of text and a maximum of lighting and color are encouraged. Such design and preparation of shop windows for the New Year holidays, as well as individual parts of “showcase” compositions in home windows, are “no strangers”.

In order for the New Year, which everyone waits for and loves, to be so beautiful, a lot of work is being done. Both the bright fireworks of emotions and the joy of impressions are all the work of the hands and imagination of ordinary people. Having awakened a sense of magic in themselves, they write letters to Santa Claus, draw up a holiday script and set a huge table with the best dishes that even the Queen of England would not be ashamed to treat.

And what does it cost to choose an outfit? For more than a month, everyone has been thinking about their look for the festive night! What about the decor of the room? Long before the holiday, a festive atmosphere has already been created at home, on the streets of the city, and in shopping centers. The beautiful Christmas tree, of course, is the first in line for decoration, and then they move on to the details.

Shops on New Year's Day

There is a reason why turnover during the holidays increases significantly - for this purpose, every store owner first of all properly decorates the store. What can we say? We all love beautiful wrappers, and only then do we delve into what is hidden under it. Shop owners know very well that they can only attract new customers with the beauty of their counters and display cases.

Externally, the store on New Year's Day should look as if it came out of a fairy tale, mysterious and beautiful. An invariable attribute at the entrance is a decorated spruce. By the way, the entrance itself also needs to be decorated so that it attracts the eyes of passers-by.

In Western countries, it is customary to hang Christmas springs above the entrance, and we are gradually adopting this trend. But the tinsel above the entrance is still more familiar to the Russian average person. You don’t have to buy it - there are options on how to make an original decoration on your own.

Railing

Wrapping the railings with tinsel looks attractive. It is important to comply with only a few conditions:

It is imperative that the winding is soft and cannot injure visitors.
Horizontal railings do not need to be wrapped too tightly - they may be embarrassed to hold on to the railing and wrinkle the wrapping. The ideal distance is one or two hands.
It is better to decorate vertical railings succinctly, because... they are often used by children, and the safety issue becomes more acute.

Shop window decor

Remember that the businessman next door never sleeps and start working on your shop windows first, in early December. Working on the inside of storefronts facing the street is a whole culture, and it already has established rules.

Avoid chaos in the design. It doesn’t matter what the idea is, but the decor must be compositionally correct.
Use the entire space: decorate not only the center and bottom base, but also the top one. You can beautifully hang decorations on a fishing line at any height. From a distance it will appear that they are floating in the air.
To increase the space and also add mystery to it, you can use a mirrored corridor. To do this, mirrors are installed in the center and on both sides (at a slight angle). Jewelry is placed in front of the mirrors.
Decorations should always be illuminated. It’s better to give up tinsel: it looks tacky in shop windows. Use stars, glitter balls and fabrics.
Use beads for decoration. In combination with a mirrored corridor, they will create the feeling of a magical room. And if they are placed vertically, the space will seem elongated.
You should not use cotton wool - it gets dirty quickly.
Put the most profitable products on display.
Products from display cases must be available in the store. Don't disappoint customers by ruining a good first impression.
Always offer compelling packaging for the product you are selling in your display ad. In the New Year's bustle, people have no time to spend time choosing a gift in one store, packaging it in another, etc.
Consider the age of your target audience when thinking about how to decorate your window displays. If you are working for children, forget about serious and laconic displays - a child’s eye will be bored. Choose a brighter design and arrange objects so that they are comfortable to look at: small ones in the foreground, larger ones in the back. If you are targeting very adult people whose childhood was spent in the USSR, remind them of this by designing a display window in the Soviet style, with retro toys.

Interior design

Depending on the specifics of your work, there are nuances in decorating the inside of stores.

Small gift shop.

Forget about huge Christmas trees, snowman figures and balls - your customers will be amazed.

Shopping mall, consisting of large glass pavilions with things, is the easiest to decorate.

You are absolutely not limited in the choice of decor: it can be tinsel, glass balls, or decorative paint. The main thing that is important for you to take care of is the safety of the youngest visitors.

Dress the mannequins in New Year's outfits, add shiny accessories, but not too flashy: it is important that the details do not overshadow the product that needs to be sold. Create compositions from several current products. If the buyer likes the whole image, there is a high probability that he will leave the store not with one thing, but with everything that the mannequin is wearing.

Food stores

Tinsel and glass decorations, and indeed any small items, have no place here, because everything that the buyer buys from the windows will end up in his stomach. Even rain suspended in the air will touch the products. It’s better to just attach beautiful streamers with congratulations or paint the glass with gouache. Not only is it beautiful, it’s also inexpensive.

The smell of New Year

You can create a special atmosphere in any retail space using the aromas of tangerine and pine. Visitors will want to stay longer with you.

Safety

While you're busy decorating shop windows outside and inside, don't forget about safety precautions.

The steps leading into the store should not be cluttered or slippery.
Access to the main and emergency exits must remain clear.
Do not block the passage to the fire extinguisher.
Use only new and high-quality illumination.
Coordinate the use of any lighting equipment with the fire department.

In general, to decorate a store taking into account the specifics of the goods sold and compliance with safety regulations, it is better to invite a specialist designer. Without cluttering up the space, it will decorate your windows to your advantage: visitors will linger on them and come in for shopping.

The magical time has come when, while walking, you can see beautiful and fabulous shop windows, full of original jewelry and bright illuminations. Colleagues from Timeout.ru have collected for you the TOP 12 most beautiful shop windows in Moscow, which not only attract, but also simply make you stop and look at all the New Year’s details. So let's get started!

1. Decorating a TSUM window in the style of a fairy tale

The older we get, the less we believe in miracles! But it was not there! The TSUM showcases are designed exactly in the style of a New Year's fairy tale, which beckons and fascinates. Here you can find the sleeping beauty, the frog princess waiting for the prince, and mermaids who are located on golden chains. Fairy-tale characters are dressed in chic evening dresses from famous designers, as if from the 19th century.

2. Tiffany & Co showcases in GUM in the style of the Tiffany Theater

New Year's showcases are made in a combination of shades of "gives" and white, which gives the New Year's display cases a special tenderness and New Year's mood. In the shop windows themselves, it’s as if there is a real theater with its own small performances. Such mini-theaters are framed by natural spruce branches, which are dusted with snow. On the “stage”, that is, in the window, you can see fabulous deer and wolves, a fireplace with gifts and even a sleigh with the desired blue boxes.

3. Bosco (Prive) and showcases in the style of a winter forest

The stylish showcase of the personal service salon immerses us in a winter forest, where girls sit on a polar bear, enclosed in a glass ball and constantly swirling fluffy snow. The fairy-tale bear is skillfully disguised as a wooden block, and the composition itself is immersed in a snow-covered forest grove.

4. Hermès and bears

All six windows of the Hermes boutique pleased with their creativity and positive attitude. Here you can observe bears and fish in a variety of situations (someone is fishing, while the lacefish is hibernating). The most interesting thing is that the figurines made of wood and made of sticks were combined with branded goods (wallets, shoes, tableware, belts and watches).

5. Agent Provocateur and ski slopes

The boutique's display window is decorated quite openly, because the mannequins clearly demonstrate what is under the mountain of warm winter clothes, namely unusual underwear and stockings. The girls have golden skis in their hands and inflated boots on their feet.

6. Chanel showcase in winter garden style

In the window there is a tree with iron rods and white camellia flowers. Under the branches of such a New Year tree there are mannequins with clothes from the new Chanel collection.

7.Dolce&Gabbana and family values

Red chairs upholstered in velvet, bright carpeting, an openwork tablecloth, vases with flowers, a festive table with fruit and photographs - expensive and stylish, everything the designers love.

8. Louis Vuitton and a glowing target

The luminous target against the background of silver diamonds seems to call for the purchase of new handbags, which are displayed as a target. The showcase is very bright and noticeable, which was the designer’s idea.

9. Central Children's Store in the style of a traditional New Year

The store window is decorated in the best New Year traditions with children's eyes: a rosy-cheeked Santa Claus, gifts, a magical deer, bears and a large number of tin soldiers. The showcase is replete with impressively sized toys and bright garlands.

10. Spring and festive illumination

The store window features polar bears, snowflakes and colorful lamps that constantly change colors. Thanks to this idea, through the window you can observe what is happening inside the store.

11. Christmas holidays at a ski resort from Ralph Lauren

The window displays mannequins wearing chic 80s-style clothes, complete with skis and a cowboy hat. This is exactly the kind of attire that designers recommend for a New Year's party.

12. “Traffic” and its snow-white showcase

In the store window there is artificial snow created from packaging film and multi-colored lanterns. Snow-white decoration is associated with snow, winter and the approaching New Year!

Bright, colorful and everyone's favorite holiday New Year does not come to us immediately beautiful. Joy, fireworks of emotions, amazing impressions are also not born by themselves - all this is created by you and me, people. Enchanted, we write letters to Grandfather Frost, select a festive scenario, cook and set the table as if the Queen of England herself would come to dinner.

But the main thing is the outfits: first we think through our New Year’s costume, then, and, of course, we don’t forget to create an appropriate atmosphere in the room for the occasion. This can be not only an apartment, but also shops, pavilions and other establishments where people gather on holidays.

Shops on New Year's Day

Trade turnover during the Winter holidays increases many times. But for this to happen, you have to try hard: every owner should decorate the store for the New Year. A person really loves beautiful wrappers, and only then figures out what’s inside, so you can only attract customers to your windows and counters with beauty.

If the room allows, you should definitely decorate a green Christmas tree; without it, the New Year is not so festive and beautiful. Your Christmas tree can also stand at the entrance to the store. By the way, about the entrance - it definitely needs to be decorated. The appearance of the room should resemble the plot of a fairy tale, which will attract all passers-by with its beauty and mystery. Decorations for a store can be very different. So, let's begin.

Railing

The railings can be wrapped in tinsel, but it must be soft so that neither the child nor the adult gets hurt. You should also take into account that if the winding of the horizontal railings is tight, someone will be embarrassed to wrinkle it and will not hold on. Therefore, it is imperative to do this at a distance of one or two hands. Vertical bars are more often used by children; the same safety measures are observed here.

Door

Today it is fashionable to hang Christmas wreaths above the entrance to the door, just like in the West. But, it is best if the wreath hangs at eye level, and only tinsel is placed above the entrance. You can either buy this decoration or make it yourself. There are many ways to do this.

New Year's showcases

The inside of street window displays is a whole culture, which even has its own name “New Year's window display”. To decorate them you need to follow several rules:

Always highlight decorations.
Do not use cotton wool, it gets dirty quickly.
Use a mirrored corridor, which enlarges the space, making the latter also incredibly beautiful and mysterious. To do this, mirrors are installed opposite the glass at a slight angle on both sides and in the center. In front of them you can place shiny balls, stars, shiny fabric that will replace your favorite tinsel. The tinsel in the windows gives off a bit of a cheap feel.
Use all the space: decorate both the bottom and top base, and even the center. To do this, you can use a fishing line, attaching jewelry to it at any distance you need. In order for one fishing line or thread to serve to support something, knots are knitted on it at different levels. You should take a double thread, tie a knot, step back the distance you need, tie a second knot, and so on. Toys or decorations are attached with the help of paper clips and hooks that cling to the gap between the nodes. From a distance it looks like objects are hanging in the air.
Use beads of different sizes and lengths. This decor can be arranged both vertically and horizontally. Moreover, in the first case, it advantageously lengthens the space. And if you combine this with a mirrored corridor, the result will be nothing more than a sorceress’s room or a mysterious cave.
You need to put the most profitable product on display, but it should be repeated in the store; not every customer wants to get something from the display.
Always offer elegant packaging for your products on display. This is a very effective move before the New Year festivities, because people are looking not only for a great gift, but also for beautiful packaging.
You can start decorating New Year's windows from the very beginning of December. We must always remember that the businessman neighbor never sleeps.
Use colors according to the calendar theme. New Year's windows should be white, red, blue, gold and silver.
Showcases should be decorated compositionally: it can be a picture, figures, repeating scenes, or any other ideas. But there shouldn't be any chaos.
On New Year's Day, people love to immerse themselves in childhood, remind them of this: toys in retro and Soviet style will come in handy.
Decorate stores according to the age group. If you are working for adults, they are unlikely to like a children's theme that obscures the eyes with sparkles. Accordingly, children will be bored when looking at laconic, serious display cases.
Place objects according to their size: larger ones back, smaller ones forward.

Decorating the store from the inside

If your retail establishment sells only things and consists of many glass pavilions, decorating it will not be difficult. You can use not only paint for decoration, but also tinsel and glass balls. Just hang them in an inaccessible, safe place for children and customers.

When selling, items that are currently in search should come to the fore: gifts, outfits, etc. If you have a lot of mannequins, dress them up like New Year’s: put caps on their heads and silver shiny fabrics on their necks. And, of course, do not forget about the product that needs to be sold: it must be visible, so you need to be careful with jewelry.

To sell not one, but several products at once to one buyer, organize compositions. For example, on the same mannequin, everything should be in harmony: a blouse, a skirt, a neckerchief, jewelry and a handbag. The buyer must see the image as a whole, then he will want to follow this example and buy everything at once.

If your room is very small, you should not decorate it with huge balls, Christmas trees and snowmen, otherwise buyers will have nowhere to turn around for large areas; on the contrary, choose voluminous toys that will be visible from afar.

Food stores

When decorating the internal counters where food is stored, again do not forget about safety. There is no place for tinsel, glass decorations, or any other small items. If a buyer buys food from the shelves, all this may end up in his stomach.

Even the back side of the display window should not be decorated with tinsel or rain. Buyers will be offended, all this will soar and fly in the air, again ending up on the products. It is best to use the “decoretto” technique; pictures can be purchased, or you can make them yourself. Streamers with drawings and congratulatory words are often used. There is also an economical option for decorating shop windows: using regular gouache, professional artists paint the glass. They draw Father Frost, Snow Maiden and other characters. It's not that expensive, but it looks very beautiful!

The smell of New Year

In any space, a festive atmosphere is also created with the help of scents. On New Year's Day it should only be pine needles and tangerines. Use pine and citrus flavors. The smell will be incredibly festive, and customers will not want to leave your premises.

Safety

When decorating any stores, the main thing is to follow safety precautions. Be sure to ensure that no decorations interfere with the passage to the fire hose and fire extinguisher. Steps both from the street side and inside the store should not be slippery or cluttered. Never hang glass balls and toys above the heads of customers, and do not block the aisles with snowmen or Christmas trees. And under no circumstances block the passage to emergency or regular exits. In general, clutter the space as little as possible; it is better to invite a specialist who can decorate stores for the New Year and tell you how to arrange goods in a profitable and pleasing way for the eye. After all, you want to escape from overloaded and cluttered shopping establishments.

If you use illumination, it must be new, proven a hundred times and very safe. In general, first of all, the installation of illumination must be coordinated with the fire department of the shopping center.

New Year's store design is a whole science on which financial well-being depends. That’s why try to approach it a little more seriously than everyone is used to.

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For the New Year holidays and Christmas, we developed the design of shop windows and decorated them in a festive New Year style.
Decorative design and installations contain all the elements characteristic of the New Year holidays, Christmas and a winter fairy tale. Christmas trees decorated with New Year's toys, fairy-tale characters, fairy-tale and decorative animals, Father Frosts and Santa Clauses, decorative snowflakes and snow, and other similar attributes of the winter holidays. One of important elements The display windows have large decorative hanging rings, decorated with various coatings with sparkles and rhinestones, including “Swarovsky” rhinestones.
The rings serve as small display cases for various clothing, accessories and decorative items.

Winter (New Year's) decoration of shop windows and store interiors (design, production of decorative elements, decoration)